USA: Character Driven

As a faithful audience member to the “USA” Network, I immediately chose this network branding by Imaginary Forces. With a clever logo, the network is home to diverse characters. Series such as “Law and Order” and “Monk” each bring personal, yet dynamic personalities to the network. Imaginary Forces wanted to stay true to the “characters welcome” slogan and strived to “find a way to visually embody the network’s commitment to a character-driven identity” (Imaginary Forces).

The network branding consists of footage from their series and text. There is no motion graphics expect for the transition of the texts and transition of footage. However, the simplicity with the movements of the words makes the branding brilliant.

By unifying all of the characters with the brand name, the characters and the network are defined as one. However, I really like how each show is introduced with their specific logo. For example, when “Monk” is being promoted, their specific logo is used in context with “USA.” I thought this was a great touch because although the series are promoting the network, they each contain their own individual trademark.

The text clearly made the branding have personality. When the eye appears, it fades into focus, when the dog pants the text copies. I loved this small accent to the video.

The transitions of the video are sharp and clean and correspond with the music. It transitions from show to show to show. I liked the simplicity of the video and the power of the shows.