Rounding Up TNT

TNT is known for their hit shows such as “Saving Grace” and “

The Closer.” However, as an aspiring graphic designer, I credit them for their motion graphics. Troika succeeds in gathering the network’s shows in a collection of network branding.

The storyline is very simple, yet impactful. The promotion “circles” each character set from the particular shows. Each set holds their own personal identity such as “Hawthorne” in her medical lab coats. Also, each round of shows has their distinct logo.

TNT Network is an explosion of drama. With their firey logo, the branding is able to link between each dramatic show and emphasize the characters with the streams of light. The color palette enables the gold

to distinctly pop with contrast. The deep blues and reds put focus on the exploding particles drifting behind the light.

Likewise, the transitions are seamless and powerful. Each show has their distinct, individual identity. In the beginning, they are each specifically introduced by character and then linked throughout the branding

by the light.

Although the animation is similar throughout the branding, it succesful in bringing the TNT logo to the show identity as well. It is a swooping light that circles the protagonists. It has a glow and sharp movements to it. I thought it illustrated the brilliance of drama.

Lastly, the music ties all of the elements together. It is strong and bold. Clearly, the network emulates DRAMA!