Peel Away the Layers

For this fun and fruity commercial, Imaginary Forces teamed up with Yoplait Yogurt for their promotional advertisement. Yoplait advertises fresh, healthy, and real fruit. Imaginary Forces did just that. Although it seems literal, the commercial was successful in promoting the healthy yogurt. It is bright, inviting, and looks delicious. The graphics clearly make up the entire commercial. The use of different fruit illustrated the wide variety of flavor that Yoplait has to offer. Each piece of fruit has it's distinct characteristics. My favorite touch was the dew on the fruit. It created the feel of fresh fruit that was just grown. Compared to the grease of fast food and processed foods, this commercial complimented the yogurt by proving it is all natural. Also, I enjoyed the realism of the fruit. Everything seemed so real.

Likewise, the color scheme added to the friendly atmosphere. The use of sunshine yellow, fresh grass, and the baby blue sky showed the beauty of nature and what it provides. The use of warm colors

created a colorful and bright tone to the commercial.

My favorite element is the use of textures. To me, the grass looks so real because of each individual, unique strand. Likewise, the peach has it's hair while the pineapple has its spikes. I loved the use of realism in combination with fantasy. It is almost too perfect, but maybe Yoplait is..

The transitions were smooth but different for each piece of fruit. The peach peeled open from the stem, others crack open, or horizontally peel away. Lastly, the yogurt grows from the kiwi and blossoms.

The theme of the commercial is very inviting to the viewer. The music and friendly tone create a calm, but sweet atmosphere. I think the Yoplait commercial was bright and successful!