Peel Away the Layers

For this fun and fruity commercial, Imaginary Forces teamed up with Yoplait Yogurt for their promotional advertisement. Yoplait advertises fresh, healthy, and real fruit. Imaginary Forces did just that. Although it seems literal, the commercial was successful in promoting the healthy yogurt. It is bright, inviting, and looks delicious. The graphics clearly make up the entire commercial. The use of different fruit illustrated the wide variety of flavor that Yoplait has to offer. Each piece of fruit has it's distinct characteristics. My favorite touch was the dew on the fruit. It created the feel of fresh fruit that was just grown. Compared to the grease of fast food and processed foods, this commercial complimented the yogurt by proving it is all natural. Also, I enjoyed the realism of the fruit. Everything seemed so real.

Likewise, the color scheme added to the friendly atmosphere. The use of sunshine yellow, fresh grass, and the baby blue sky showed the beauty of nature and what it provides. The use of warm colors

created a colorful and bright tone to the commercial.

My favorite element is the use of textures. To me, the grass looks so real because of each individual, unique strand. Likewise, the peach has it's hair while the pineapple has its spikes. I loved the use of realism in combination with fantasy. It is almost too perfect, but maybe Yoplait is..

The transitions were smooth but different for each piece of fruit. The peach peeled open from the stem, others crack open, or horizontally peel away. Lastly, the yogurt grows from the kiwi and blossoms.

The theme of the commercial is very inviting to the viewer. The music and friendly tone create a calm, but sweet atmosphere. I think the Yoplait commercial was bright and successful!

USA: Character Driven

As a faithful audience member to the “USA” Network, I immediately chose this network branding by Imaginary Forces. With a clever logo, the network is home to diverse characters. Series such as “Law and Order” and “Monk” each bring personal, yet dynamic personalities to the network. Imaginary Forces wanted to stay true to the “characters welcome” slogan and strived to “find a way to visually embody the network’s commitment to a character-driven identity” (Imaginary Forces).

The network branding consists of footage from their series and text. There is no motion graphics expect for the transition of the texts and transition of footage. However, the simplicity with the movements of the words makes the branding brilliant.

By unifying all of the characters with the brand name, the characters and the network are defined as one. However, I really like how each show is introduced with their specific logo. For example, when “Monk” is being promoted, their specific logo is used in context with “USA.” I thought this was a great touch because although the series are promoting the network, they each contain their own individual trademark.

The text clearly made the branding have personality. When the eye appears, it fades into focus, when the dog pants the text copies. I loved this small accent to the video.

The transitions of the video are sharp and clean and correspond with the music. It transitions from show to show to show. I liked the simplicity of the video and the power of the shows.

Nurse Jackie... it's Showtime!

The ever so popular "Showtime" Network unveils yet another hit series: "Nurse Jackie." The

show is said to be "E.R." but dramatic, touching, and hilarious. After reading several reviews, I found the audience truly connected with Edie Falco's character, Jackie.

Imaginary Forces took on the role of the opening credits. I feel they accomplished the look and feel of the show in the rather short sequence.

With my experience of creating an opening sequence, I thought it had to be long and complex. However, this sequence was short, somewhat simple, and effective. The video had strong, realistic graphics, clean transitions, and clever footage.

I loved the simplicity of the graphics. Everything that was used is part of her. For example, her ring and necklace are elements that are symbolize her character. As well as the pills and worker i.d. card.

All of the objects could not have worked without the help of motion. Imaginary Forces used slow motion and short, fast movements in the titles. It was as if the objects were floating in space the way the moved. She was the gravitational pull that attracted all of the objects to her. They all belonged to her. A part of her.

My other favorite element was the footage and how it was used. Edie Falco did an amazing job interacting with the camera. When she is opening the medicine cabinet, it is as if she is opening her life and her story to the audience. Nurse Jackie constantly interacts with the camera by glimpsing and even smirking. The camera focuses on certain aspects by using layers. The foreground is in clear

vision while the background is blurred and somewhat faded. Although I have yet to see the show (which now I really want to!) I feel like I understand her character.

Lastly, I believe the color range and the music are the last two elements to pull this drama together. The colors remind me of doctors offices (white walls, clean colors, with blue scrubs). However, the red pills, the coffee spilling, and the black text brought a dramatic edge feel to the credits. I believe it is her own version of

nursing. She makes it different. Likewise, the music is clean but adds suspense and the tone picking up at the end adds emphasis to her character.

I really enjoyed the "Nurse Jackie" opening credits, especially how it began with her opening the medicine cabinet and ended with her closing it. I am not inspired to watch the show!

Rounding Up TNT

TNT is known for their hit shows such as “Saving Grace” and “

The Closer.” However, as an aspiring graphic designer, I credit them for their motion graphics. Troika succeeds in gathering the network’s shows in a collection of network branding.

The storyline is very simple, yet impactful. The promotion “circles” each character set from the particular shows. Each set holds their own personal identity such as “Hawthorne” in her medical lab coats. Also, each round of shows has their distinct logo.

TNT Network is an explosion of drama. With their firey logo, the branding is able to link between each dramatic show and emphasize the characters with the streams of light. The color palette enables the gold

to distinctly pop with contrast. The deep blues and reds put focus on the exploding particles drifting behind the light.

Likewise, the transitions are seamless and powerful. Each show has their distinct, individual identity. In the beginning, they are each specifically introduced by character and then linked throughout the branding

by the light.

Although the animation is similar throughout the branding, it succesful in bringing the TNT logo to the show identity as well. It is a swooping light that circles the protagonists. It has a glow and sharp movements to it. I thought it illustrated the brilliance of drama.

Lastly, the music ties all of the elements together. It is strong and bold. Clearly, the network emulates DRAMA!

College Loans? Erase them with Chase

After watching the opening sequence for “Up in the Air,” I was very curious to see what else Shadowplay Studios has done. With their history of “Juno,” I expected nothing short of excellence. I found a Chase commercial that has the “Juno” type feel too it.

Like the “Juno” opening title, it has a hand-made characteristic and a youthful vibe. This did just the trick considering the commercial is promoting student loans. It tells the story of a young college student that is worried about her financialfuture.

However, although college was expensive, the protagonist discovered Chase private loans, which therefore enables her to graduate and potentially get a successful job! Although the storyline was simple and clean, the graphics are what created a complex, fun, and captivating atmosphere.

On Shadowplay Studios’ website, they described this video perfectly: The Juno

style meets student loans. This is exactly what it was. The studio used animated characters, scenery, and details in the background while the protagonist was in front of a green screen. She had the look as if she w

as cut out of paper and was placed in an animated world.

The character was the only one in color, along with the sky. Her hues consisted of blues because that is the distinct color of Chase. In the background, everything was made out of black and white paper and it looked as if it was hand-drawn.

My favorite element of this piece was definitely the transitions. The video started out with her graduation cap and rotated to a view from the back of her head. It also used many zooming in/out techniques and vertical/horizontal movements. More specifically, the character was in the library and while going down the rows, it changed into her walking around campus. It was a smooth and clean transition. Also, they used many birds’ eye views and first person views as well.

The music was very simple and brought some more life to the video. It was not overwhelming but more of a light, happy instrumental. Also, the commercial was a narrative so it definitely made the advertisement more personal.

I really enjoyed this piece because I learned that it is possible to use the same techniques! Although they used this style in “Juno,” the studio successfully created another piece that has its own purpose and characteristics to it.

Wanting to be "Up in the Air"

With all the buzz from the Oscar nominations, Jason Reitman’s “Up in the Air” has become a national box office hit! Over my spring break, I watched the movie and from the moment I saw the

opening credits, I fell in love with the film ( not just because of George Clooney ;) )

I found the credits and an amazing interview on the website, “The Art of the Title Sequence.” Along with the video and photos from the process, there was an interview with Shadowplay Studios’ Gareth Smith. In the interview, the talented designer discussed that they have worked with Jason Reitman before with movies such as “Juno.” Smith revealed his inspiration for the piece, the process, and the help he received from Reitman.

The opening sequence really inspired me for my own work. I have never been fascinated by title sequences before but now I find myself truly studying them. From the text to the correspondence with the music, Shadowplay succeeded!

“Up in the Air” is a film following the life of Ryan Bingham, whose job entails him to travel around the country to firing people. Throughout the movie, he illustrated his life in the air. He has traveled 320 days out of the year; his life consisted on an airplane. The film was sophisticated, captivating, heartfelt, and a journey. The title sequence did just that!

The thing that caught my attention the most was the typeface. It was very sophisticated and clean. Shadowplay used white, which stood out with contrast from the saturated background. The credit itself was in white while the “description” was in pale-yello

w script. In the interview, Smith said he got the inspiration for the typeface from a vintage Trans World Airline Advertisement.

Also, the colors fit perfectly with Ryan Bingham’s view from “Up in the Air.” This has always been his life and he never wants it to change. They gave it a vintage look because it is traditional and his lifestyle. The color was a little more saturated to make the colors pop.

The most powerful element of the title sequence was the music and the transitions. In the beginning, the text appeared from behind the clouds and began the masterpiece. Either the text appears and leaves, bunches together, rotates, and many other transitions but they all work! My favorite is when George Clooney’s name appears the videos separates; it is as if they are unveiling his name! I loved this element. And the title is very simple, yet powerful because it is in white against a cloudy, blue background. The lines that constantly transition the videos cause a complex and constantly changing atmosphere (which is a representation of his life). Also, the videos are moving constantly so when the text is moving and the lines, it makes your eye follow the text but there is a constant motion. Although these elements were great on their own, the music brought it ALL together! The motions corresponded with the music so they create an even more advanced feel to the opening sequence.

I really enjoyed the opening title of Jason Reitman’s film because it captivated the audience before the movie itself already started. You knew that this was his life and it has been like this for a long time. I absolutely loved the movie, loved the sequence, and (love George Clooney! J)

P.S. the "Up in the Air" website is AMAZING!

Blinded by Starz

Through watching and analyzing motion graphics, I have become more aware of the art. From watching television to browsing the internet, motion graphics is vital to our society. I find brand identity the most interesting area of the field. Without a creative, strong, and impactful brand, a company would be nothing.

This being said, Troika excels and specializes in brand identity. They bring the company to life through animation, text, and special effects. More specifically, the “Starz” brand caught my attention the most. Troika’s description of the montage is, “The Starz brand reflects our emotional connection with movies. They energize, fascinate and inspire us.” The montage beautifully portrayed what Troika and Starz were aiming for…

The brand identity is fierce, beautiful, passionate, radiant, and especially inviting. The minute I watched the video, I immediately wanted to change the station to Starz. The montage promoted the channel while illustrating the purpose, elements, and characteristics of Starz. Throughout the montage, the video displayed clips of movies that were being aired on the channel. However, the clips did not dominate the video. Instead, the video was promoting Starz and what it is about while including what it airs. I really liked it was more of brand identity that was powerful on its own, but brought to life by the movies. Personally, I took the promotion to be movies through the “lens” of Starz. Through the channel, the audience can capture the essence of popular movies from their own home.

The graphics are extraordinarily brilliant! However, they are complex yet simple and crisp. My favorite element is the lens flare effect. It adds a fantasy type feel to the video that is so inviting and open to the audience. Also, there is a limited amount of graphics, but they enhance and add “sparkle” to the video. There are uses of lights to capture the viewer’s attention. More specifically, the little boy is catching “fireflies” in a jar as if it symbolizes Starz being the home of movies. By watching the channel, the audience can “capture” the comedy, edge, and cinema of Starz. The graphics were based on light and lens flares. It is as if the movies were being shown through a Starz view of a camera. I also like how Troika played the “stars” concept but did not make it cliché. They could have added animated stars, but that is too simple and straightforward. However, they put their own take on it. It reminds me of when you look up at the sun and feel the warmth but the beauty of light. Actually, it reminds me of a kaleidoscope in some ways.

Personally, I feel the colors truly accentuated the entire piece. The warm colors coordinated with the bright atmosphere of the brand identity. However, they also used cool colors such as purples, blues, and mauves but they allowed the yellow to be the prominent color. Also, the animation was striking even though it was a simple zoom out and rotations and movements. There was nothing extraordinary about the movement of the text, but the elements brought together by the brightness, colors, storyline, and especially the music…

The music was engaging. It was very light and peaceful in the beginning and began to pickup momentum when the “premiere” was announced. It lead anticipation to the viewer and excitement.

Complexity transforming into Clarity

I never thought monotone colors, text, and symbols could create such a captivating and complex motion graphics piece. New Mediators created a video to illustrate and promote their company. The animation begins with the company’s complex logo constructed of symbols.

The storyline is basically a diagram drawing out what the company’s specific purpose. The initial tagline of the promotional video is “A design practice that turns complexity…into reality!” From then on, the video progresses with broken down elements that together, make the company as a whole. The video shows how their company can easily fix complexity to clarity. Transforming from a complex drawing to simple, straightforward diagrams, their company “integrates research, graphics, narrative, sound, and interactivity.” The theme of the story is showing something that needs improvement, and then adjusting it to make it better. For example, the male symbols are displayed and multiplied to show the improvement and adaptation that their company can create. The males began as simple symbols and became doctors. The entire video consisted of constant transformation and improvement, which is what the company excels in:complexity to clarity.

The graphics were simple, subtle, and yet extremely powerful. The main “character” of the video was the male symbol (you know, the one you see on the bathroom signs). I loved this element! It is a common symbol that people see everyday but it was used in a completely different environment. Also, the hands added a hand-made, personal feel to the video. It reminded me of a teacher drawing important diagrams on a whiteboard with marker. Also, the drawings individually did not move but moved position with the help of the hands. I thought this was a great element because it made it simpler and therefore caused more emphasis on the text. The characteristic that made the graphics so simple was the use of monotone colors. The purple was used in different shades to show different things. I thought it was amazing how this one color could have an effect on the audience. However, there was one other color in there and that was the green for the money. This made the money truly stand out to

the viewers. Also, I loved how everything had a gradient. The hands, the people, even the text all contained certain gradients to make it pop out even more!

The text is the most important element in the video. It defines the personality of the company and what the company is all about. Everything builds off of what the text says and is illustrated to correspond with it. It is as if the animations are being built off of every word. I loved how the text weren’t really complete sentences each time; it left a cliffhanger so you would be more interested. Also, my favorite element was when the screen was full of texts and certain words were picked out to form a sentence. I though that element was well done.

Lastly, the animation was simple as well. There were no cuts in the transitions. Everything transformed so smoothly.

I said earlier, it was as if the teacher was writing on the whiteboard, and just moving down to make more room. I like the zooming in and horizontal/vertical movements of the camera. Likewise, the actual graphics had no movements (not including the videos shown) but they were moved in position instead.

This video was so straightforward, yet compelling. There was no sound at all which I feel cause the viewer to pay more attention to the graphics rather than the beat. Personally, my favorite element was the Transparency part when the colors are switched and inverted. It is a shock because throughout the video, the background is a constant white. I really enjoyed this video mainly because of the elementary drawings. However, the text and the movements brought the common symbols to life. The logo is just so different and not many companies can make this work. The house as the “A” and the thought bubble as the “D” truly show what the company is about. I really enjoyed this video and it made me want to search the company more and learn more about its complexity to clarity!

Get a clue! Uncovering Animation

"The Pink Panther" movies are mysterious, captivating, and of course, hilarious. Steve Martin stars as Jacques Clouseau, an eccentric detective constantly seeking the Pink Panther diamond. Imaginary Forces, film title specialists, took on the task to create the opening credits for "The Pink Panther 2." Watch it here!

The storyline consists of Clouseau’s never ending chase to find the "Pink Panther" diamond. The opening credits are illustrated as 2D animation, while the actual movie is live action. However, I absolutely love the cartoons and the dramatization of the animations. The credits start off with Clouseau crashing through glass, causing a flashlight to flicker on. The ray of light illuminates the opening credits. Suddenly, he focuses the light on the pink diamond and the "Pink Panther" character is introduced. Symbolizing the diamond, the character leaves clues for Clouseau to track but cunningly gets away with it. Throughout the introduction, the detective clumsily tracks clues from stepping on glass, getting kicked by the boot of Italy and even getting run over by a car. The credits are shown throughout the animations in places corresponding with the scenes.

The graphics are exaggerated and fun! Clouseau’s character is drawn with a very large nose and small legs to accentuate his clumsiness and lack of skill. The characters have strong personalities that are simply shown through movement and expression rather than voice. Throughout the animation, I found myself laughing at Clouseau’s awkward persona because of his dramatic expressions. Also, I loved that Imaginary Forces used the Pink Panther character rather than the diamond because it adds life to it. My favorite element of the graphics was the use of images such as the Mona Lisa, the Leaning Tower of Pisa, and the Eiffel Tower that held some realism to them. This created a noticeable difference between the foreground and the background. The contrast caused the detective and the diamond to be more noticeable and intriguing.

The colors in the animation are bright and strong. Clousseau’s bright blue jacket enabled him to pop out in the range of colors rather than blend in. Also, the "Pink Panther" was obviously pink to emphasize the color of the diamond. I admired the contrast between him and the backgrounds. For example, the black, dark background in the beginning and the yellows of the map allowed his royal blue suit to be the main focus. Likewise, the animation was as if it was straight out of a cartoon. The sharp movements of the characters and the exaggeration created a child-like effect. I felt like I was watching the old cartoon all over again. It engages the audience by adding humor to the movie and summarizes the characteristics of the main character. Also, the Panther is always seen in the background but Clouseau is too naïve to notice him. Lastly, the animation is so intriguing because the characters are the only things in constant motion. They are moving against a flat background so it creates stronger emphasis on the two.

However, the transitions between the scenes create dynamic movement. There are few cuts in the scenes, rather the camera rotates, zooms, and follows the characters on their never-ending chase. My favorite transition is Clouseau’s fall from the clock because the camera zoomed out at an awkward angle from the street. Also, I loved the flipping book pages and the camera flip when the detective opens the door to the map.

Lastly, the best element of the opening credits was the "Pink Panther" theme song. The sound of the saxophone creates a suspicious feel to the detective’s case. Also, there were sound effects that stress the dramatization of his clumsiness. For example, there are sounds such as breaking clash, bops on the head, and crashing sounds from hard falls. Clearly, the theme song adds the last touch to the Pink Panther opening credits!

do YOU know the muffin man?

While exploring for motion graphics pieces, I found various animations that were professional, dynamic, and original. However, I stumbled upon an advertisement for RBC and absolutely fell in love with it. This video is one of those animations that instantly puts a smile on the audience’s face. It has bright, magical elements, and to bring it all together, a beautiful, happy ending. See for yourself here! "Muffin Man" for RBC.

I applaud Nexus for such an enchanting and sweet storyline. A determined man sells muffins in a bustling, playful environment. The park seems to be located in a suburban town with cheerful inhabitants. A businessman walks up to the baker, befriending him and giving advice. The baker looks at his muffins, ideas spark, and suddenly, his business magically grows. Transforming from a simple park stand, his business and dream beautifully expand. With every purchase, the restaurant enhances, from tables and chairs to chandeliers and fountains. The camera continues to zoom out, illustrating the new and improved Mr. Muffin restaurant with their finest employees posing for a picture. The picture is home to the new chain of restaurants. Lastly, the founder of it all is admiring his work and is now the businessman he aspired to be…all because of RBC’s advice!

Not only was the story beautifully executed, but also the color palette was subtle and kind. The hues consisted of pastel colors such as pale green, light peach, soft blue, and bright yellow. Overall, once his business began to blossom, blue started to become one of the major colors because it was the designated color of the business. However, the simplicity of the colors created such a charming, pleasant, and warming atmosphere for the lovable characters. Although there were only two important characters, (the business man and Mr. Muffin) each character had life and energy. I found it very intriguing that each individual had a form of independence such as twirling in the street, patting a loved one on the back, or delivering muffins on roller skates. There was always constant motion that caused the eye to quickly move around the composition in able to capture and appreciate the vivacious characters.

The characters consisted of organic shapes and rounded edges. They had small, kind eyes, shine to their hair, and most importantly personalities. Although many of them looked similar, there was a sense of individualism. Also, there was a thickness to the characters that made them look as though they were originated from clay. This gives the audience the feeling of looking through a child’s eyes and seeing magic and possibilities.

The graphics were extraordinary and especially engaging. Once the main character is enlightened by his idea, the camera starts to zoom out and a sign appears on his stand, tables appear, windows form, theme park rides are boarded and so much more. My favorite element is how the background stays constant and the building is expanding in front of it, constantly moving forward. The animation is seamless and it is as though the restaurant is being built in front of your very own eyes. The formation of his restaurant is being assembled, through animation, from the ground up. It is as though someone is pressing fast forward through the animation process. Also, I love how objects are constantly being added and changed while the camera movement stays constant and focused (zoom out).

With the strong animation, beautiful colors, and smooth transitions, the sound of the video brings every element together. In the introduction, the audience can hear the birds chirping, the ring of a bell from a biker, children’s laughter, the sound of sparkles when the muffins are shown, and the businessman walking. These sounds are suddenly muted when he engages in his idea. Slowly, the sound of a guitar picks up and is mixed with whistles, xylophone and lastly, trumpets. The music corresponds with the animations and seems to get a higher tempo when the restaurant is getting larger. Throughout the melody, there is only one sound the audience can hear which is the flash of the camera.

This animation was beautiful, happy, bright, friendly, intriguing, and joyous to watch. The entire time I was watching it, I felt like I was watching a Pixar movie, constantly smiling. (I even found myself bopping to the music….) The formation of the restaurant, the diverse character movements, the story, even a small detail such as the blue birds all were a contributing factor to the advertisement’s success. I loved how the storyline was rather cliché showing someone start from nothing and end with triumph, but was creative and original at the same time. I hope I can someday create an animation like that and therefore have the Muffin Man's triumph!

Sherlock Holmes Credits

I originally found the motion graphics video on http://motionographer.com/. However, it took me forever to find one I really wanted to do because the site has a great selection! The article on the Sherlock Holmes ending credits is linked here, http://motionographer.com/2010/01/05/prologue-the-game-is-afoot/. The actual video link is http://prologue.com/movies/sh_moe.mp4. Lastly, the extremely talented company that created the credits is Prologue, http://www.prologue.com/#.

Basically, this particular example of motion graphics is the ending credits for the blockbuster movie, Sherlock Holmes. First off, the credits introduce the main production crew such as the director, Guy Ritchie, and the producers, screenwriters, etc. It then continues on to reveal the actors involved in the film while also giving credit to the original author of the famous British spy. Although this may seem quite boring, the mixture of sound, graphics, color, and animation brings the monotonous credits to life! To be honest, I watched this video about ten times and didn’t catch myself falling asleep once ☺ In most audience’s eyes, the credits are the part of the movie that you immediately get up and leave the theater…Guitly….However, I feel that this set is completely different.

Personally, I feel the graphics of the credits are truly the most compelling element. The credits open with the final scene where Sherlock Holmes announces that the case is reopened. He swiftly turns around and the scene suddenly transforms into a sketch on parchment paper. It continues on with more scenes that are paused midway, appear as sketches, and continue on. Each corresponds with the credits displayed. (For example, the director of photography credit was shown with a scene with a camera flash) This technique captured the essence of the time period, character emotions, and major plots. The overall appearance reminded me of tea-staining paper to make it look old. Each sketch is a simple version of the characters at first but its as if it absorbs the ink on the paper and then appears to have a greater contrast. The sketches are also rough and appear to be made up of crosshatching techniques. Bordering the sketches are blobs of ink, constantly moving along the paper to emphasize the background of the scenes. The text looks as if it was written with a quill pen that causes the ink to bleed throughout the paper. There is also some text throughout the background that seems to act as the lines of the story that explain the scene.

The credits had a limited color palette that was made up of rusty browns, dark reds, light washed out greens and blues, black, and goldish yellow. Although it was mostly made up of the dark reds, browns, and black, the blues, greens, and light maroon colors added diversity and some form of color to the scenery and characters. For example, the red was used during gunshots and when Sherlock Holmes punched a character to appear as blood.

Not only did the graphics captivate the audience, but the music is really what draws you in. It is strong, powerful, yet subtle at times. The violin and the piano dominate at the perfect scenes to summarize the movie. The stills do not follow with the music completely at times, but the important credits corresponded with the music. For example, my favorite part of the instrumental was when the actors start to get credited. When the still of Robert Downey Jr. appears during the fight scene the music picks up with such a powerful vengeance!

The animation of the credits was just great! The ink moving along the page, the strong, quick camera movements throughout the stills, and the blobs of color constantly appearing is the backbone of the credits. It causes your eye to move throughout the screen, rather than just reading the credits vertically. Also, the transitions between the sketches were seamless and smooth. The live clip instantly became a sketch without any rough movements. The flow throughout the video was constant and the transitions between the credits was just outstanding. My favorite element of the video (even though practically everything is) is the sharp camera movements. For example, when Rachel McAdams is credited, I love how it becomes a still when she winks and the camera zooms out, moves to the right, and zooms out again. It gives such a unique, artistic element to the credits.

Clearly, I really enjoyed this motion graphics piece. I think this proves that even though credits are not as exciting as the movie itself, motion graphics can bring anything to life. I was captivated by how the video clips were magically transformed into the drawings. As an artist, I loved the crosshatching and rough sketch look that the credits had on a parchment paper type background. Also, I really liked how it was such a simple color scheme but it fit the “feel” of Sherlock Holmes. I now have a new respect for movie credits ☺